Branding Firm Uses Dedicated Hosting to Manage Creative, Data and Transaction Processing for Client Campaigsn
Toolbox Studios is an award winning branding firm whose projects will include online presence and Internet based applications. Going beyond the creative side of what the agency does, there is a technology deployment strategy that also comes into place.
That’s where the firm’s CIO, Steve Sim0ns steps in to guide the agency’s Principals and its clients on how to best manage the vast amounts of creative, data, and transaction processing needs of the campaigns they create.
In this interview, Steve talks about the use dedicated hosting mostly to eliminate the headaches and expense of managing their own internal servers.
Dedicated hosting also lets the Agency scale up or scale down depending on the volume of work they may have and the needs of each client’s campaign.
